[ENG] Third Blueberry Cultivation Conference: Growers, Experts and the Market Meet in Milan on January 27, 2027

The global blueberry industry is undergoing a profound transformation. New production regions are entering the market, cultivation techniques are becoming increasingly sophisticated, and consumers are demanding superior quality, outstanding flavor, firm texture, and year-round product availability.

In this evolving scenario, simply producing more is no longer enough. The real challenge is to produce better, with sustainable production costs and fruit that truly meets market expectations.

With this goal in mind, Agroconsulenze.com is organizing the Third Blueberry Cultivation Conference, which will take place on:

January 27, 2027

Air Hotel Linate – Milan, Italy

An international event dedicated to growers, agronomists, consultants, investors, buyers, importers, and companies developing technologies and innovative solutions for the berry industry.

Sebastian Ochoa: The Key Factors for Successful Blueberry Production

A major part of the conference will be dedicated to the presentation by Sebastian Ochoa, internationally recognized blueberry cultivation expert.

His presentation will focus on the key factors that determine the success of a modern blueberry production project. The objective is to move beyond individual agronomic practices and analyze blueberry production as an integrated system, where genetics, environment, plant management, nutrition, irrigation, substrates, technology, fruit quality, and commercial objectives all work together.

This session is designed both for experienced blueberry growers and for entrepreneurs and investors evaluating new production projects.

Flash Session: What Do Consumers Really Want?

We can produce a technically perfect blueberry—but is it the fruit consumers actually want to buy?

This will be one of the central questions of the new Flash Session dedicated to markets and consumer preferences.

Buyers and importers will be invited to share their perspectives and explain what retailers and consumers are demanding today.

Fruit quality, berry size, flavor, firmness, shelf life, packaging, supply continuity, and market positioning will be among the key topics discussed.

Our goal is to create a direct dialogue between producers and buyers, because today's agronomic decisions must be based on tomorrow's market demands.

International Focus: Emerging Blueberry-Producing Countries

Another strategic topic will be the evolution of the global blueberry production landscape.

Sergio Panini, founder of Agroconsulenze.com, will present a special session dedicated to emerging blueberry-producing countries, with particular attention to Egypt, currently one of the most dynamic new production areas.

New regions are investing heavily in the industry thanks to modern genetics, container production systems, substrate cultivation, fertigation, crop protection technologies, and innovative production techniques.

This evolution is creating exciting opportunities, but also reshaping global competition.

Understanding where blueberry production will expand over the coming years means anticipating future changes in production volumes, harvest calendars, international trade flows, and competitive dynamics.

More Than a Conference: A Networking Hub for the Blueberry Industry

The Third Blueberry Cultivation Conference is designed to be much more than a technical event.

It aims to become a meeting place where professionals from across the blueberry value chain can connect and build new business relationships.

Special networking opportunities will be available for:

• Blueberry growers and farming companies

• Agronomists and technical consultants

• Buyers, importers and commercial operators

• Entrepreneurs and investors

• Technology and machinery manufacturers

• Irrigation and fertigation companies

• Greenhouse and crop protection system manufacturers

• Nurseries, breeders, substrate suppliers, fertilizer and biostimulant companies

• Harvesting, post-harvest and packaging specialists

The objective is not simply to attend presentations.

We want to connect professionals who normally operate in different segments of the industry and encourage new collaborations, partnerships, and business opportunities.

Exhibition Area: Innovation Meets Growers

An exhibition area will also be available throughout the event.

Participants will have the opportunity to discover the latest technologies, products, and services for modern blueberry production while meeting directly with suppliers.

For sponsors and exhibitors, the conference represents an excellent opportunity to showcase their solutions to a highly specialized audience of growers, consultants, agronomists, and industry decision-makers.

Milan Becomes the Meeting Point for the International Blueberry Business

Our ambition is to build an event where agronomy, technology, and markets come together.

Because the future of blueberries will not depend on a single factor.

It will depend on selecting the right genetics, adopting efficient technologies, understanding consumer expectations, anticipating market evolution, and building strong international relationships.

January 27, 2027

Air Hotel Linate – Milan, Italy

Information, registration and reservations: info@agroconsulenze.com

WhatsApp: +39 366 631 4643

Agroconsulenze.com

Seats are limited. Early registration is strongly recommended.