October 1, 2026 | La Spezia
A Day for Those Who Want to Grow in the Blueberry Industry
The blueberry market continues to evolve rapidly. New varieties, innovative cultivation techniques, climate change challenges, retail market demands, and emerging business opportunities make continuous professional development essential.
For this reason, Agroconsulenze is organizing an exclusive event dedicated to growers, agricultural entrepreneurs, technicians, agronomists, investors, and companies interested in developing or improving their blueberry business.
This will not be a traditional theoretical course.
It will be a practical opportunity to engage with industry professionals, gain valuable technical and commercial insights, and build new professional relationships.
Day Schedule
Professional Blueberry Cultivation Course: From Fundamentals to Advanced Strategies
Speaker: Marco Butera
International consultant specializing in blueberry cultivation
Market Analysis
Marco Butera and Sergio Panini of Agroconsulenze.com
-
Evolution of the blueberry industry in Italy and worldwide
-
Production and market trends
Plantation Design
-
Site and soil selection
-
Soil-based and soilless cultivation systems
-
Site preparation
Variety Selection
-
Traditional varieties and new genetics
-
Production calendars
-
Strategies to differentiate in the market
Nutrition and Irrigation
Silvio Fritegotto, fertigation specialist, and Marco Butera
-
Water management
-
Fertigation strategies
-
Correction of major nutrient deficiencies
Cultivation Techniques
-
Pruning
-
Canopy management
-
Improving fruit quality
Plant Protection
-
Main diseases and pests
-
Preventive strategies
-
Sustainable crop management
Economic Considerations
-
Investment costs
-
Profitability analysis
-
Common mistakes to avoid
Marketing & Technological Innovations
Sergio Panini will provide a brief overview of:
-
Marketing opportunities and market development
-
Emerging technologies and innovation in blueberry production
-
Digital tools and precision agriculture solutions for modern blueberry farms
Networking Dinner
Where Opportunities Are Created
At the end of the course, participants will have the opportunity to attend an exclusive networking dinner.
This informal gathering is designed to encourage meaningful connections among growers, technicians, suppliers, buyers, investors, and professionals from across the global blueberry industry.
Often, the best collaborations are not formed in the classroom, but around a shared table.
The networking dinner is a unique opportunity to:
-
Expand your professional network
-
Meet potential business partners
-
Exchange experiences with other growers
-
Discover new business opportunities
-
Build future collaborations
Who Should Attend the Networking Dinner?
The dinner is designed for:
-
Growers and farming companies seeking to enter the global blueberry supply chain
-
Buyers and importers
-
Agronomists and agricultural consultants
-
Investors interested in the berry industry
-
Cooperatives and Producer Organizations (POs)
-
Professionals working throughout the agri-food supply chain
Organizer of the Course and Networking Dinner
Sergio Panini – Agroconsulenze.com
A consultant specialized in the blueberry industry with extensive experience in Italy and internationally.
For many years, he has supported growers, investors, and industry operators in the design of new blueberry projects, agronomic management, and commercial development strategies.
Why Attend?
Because blueberries are more than just a crop.
They represent one of the most dynamic markets in modern agriculture.
Those who make the right decisions today can build a profitable and sustainable business for years to come.
This event has been designed to provide practical knowledge, valuable industry connections, and a clear vision of the future of the blueberry sector.
Reserve Your Seat
Places are limited to ensure a high-quality learning experience and effective networking opportunities.
To receive the full program, logistical information, and participation details, please email info@agroconsulenze.com.
Agroconsulenze.com